Struggling General Motors  has had its fair share of publicity lately; today they announced a new bail out plan.  They are opting out of their sponsorship agreement with Tiger Woods after nine years of partnership and with one year left on his contract.  Obviously the deal will save GM the annual $7 million it was paying Tiger; it’s nice to see that at least this auto company is looking for ways to conserve cash. The PR machine is saying Tiger will now have more quality time with his family (and now he can drive a car he actually WANTS to drive).

What kind of impact do you think this will have on GM; they might save the upfront money but will it cost them anything in exposure and long term sales?  I read the average Buick driver is 65 years and older; is losing Tiger going to impact GM’s ability to get sales from a younger, hipper market?  And, what kind of impact does this have on the golf industry?  Is Tiger less bankable since his knee injury?