The Golf Wish Blog

Archive for May, 2010

How to Attract More Kids to the Game of Golf

Tuesday, May 25th, 2010

The golf industry continues to look for ways to attract more golfers to the sport. Over the years programs such as U.S. Kids Golf and the First Tee have been established to teach our youth the game of golf. Our golf industry leaders continue to emphasize the importance of getting kids involved in the game of golf as today’s kids are the lifeline to growing the game of golf throughout the world.

So what can be done to attact more and more kids to the game? As we all know, in order to maintain the interest of kids, they need to first and foremost have fun. Now, if taking them out to golf on a traditional par 72 golf course is to be considered fun, think again. For kids, golf needs to be “easy” as well as fun. For a kid, a par 3 hole at 120+ yards over the hazards just does not equate to fun and ease! A 6,679 yard course is way too much of a challenge for a kid to really expect them to get hooked on the game. So, what’s the alternative? How about this little par 3 gem of a course….Boyne Rapids Adventure Golf Course in Boyne City, Michigan.

The folks at Boyne Rapids have designed a “pint” size course that is perfect for our future golfers. This course is all of 701 yards long with all the traditional features of a regulation course except for the hole distances. With its well-maintained Blue Grass tees and fairways and Bent Grass greens, the longest hole is only 95 yards and shortest two are 12 yards each! Imagine, your little one being able to par a hole or two! Now, that would get them hooked on the game. Remember, kids want fun and ease as well as a sense of accomplishment.

Perhaps short par 3 courses populated all over the world is the answer to get our kids getting hooked on golf. Not only will it hook the kids but might very well hook the adults too…..imagine, playing 18 holes in an hour and a half versus the traditional four or four and a half…. sounds pretty enticing to me!

Posted by Marilyn Harris

Golf Grows in China

Monday, May 10th, 2010

China is becoming a golf mecca in its own right and is now positioned to experience a 50% growth rate over the next 10 years. China is now in their 26th year of developing golf as a sport; all in all, still in the infancy stages of growing the game. There are currently approximately 4 million golfers in China and about 400 golf clubs. Each year they experience about 50% growth in golf. With those numbers, it is projected that China will overtake the United States with the largest population of golfers by 2020!

The average greens fees in China are between $150 to $200 a round. One of the neat things that the Chinese can do is go golfing anytime of day or night. Yep, that’s right….at night. The last tee time being midnight; therefore allowing one to golf until 2 in the morning! This certainly caters to those night owls out there and all those folks that work all day and want to play a round on a nice evening.

When it comes to player expectations…. for the Chinese culture, service and hospitality are in the forefront. A lesson our American culture should certainly take more to heart! As the United States continues to look for ways to grow the game of golf through junior programs, the We Are Golf efforts, special women initiatives, family golf events, and creative pricing options, we might think about the roots of the game and refocus efforts on the core values that made this sport so special. Remembering that exceptional customer service throughout the entire golf experience is what keeps bringing that golfer back time and time again.

The game of golf is an addictive sport and one that many truly enjoy. It creates character and integrity and offers unique challenges all with a nice walk in the park. Let’s all take a few lessons from the Chinese culture on service and hospitality and work on our own turf to grow the game of golf as well!

Posted by Marilyn Harris

Golf’s New Kids on the Block

Tuesday, May 4th, 2010

Rory McIlroy shot a 10-under 62 on Sunday en route to capturing the the Quail Hollow Championship. Rory is the ripe ole’ age of 20. He became the youngest player to win a PGA Tour event since Tiger Woods in 1996.

Meanwhile, halfway around the world, Ryo Ishikawa shot a record 58 on Sunday to win the The Crowns Championship in Japan. This is his seventh Japan Tour win. By the way, he is 18.

In my opinion, this is what golf needs.  We need Rory, Ryo and the Anthony Kims of the world to step up and start winning tournaments like this.  All three have a certain sense of flair like one Tiger Woods.  And let’s face it, we need a little flair to drive us to the TV sets and watch golf.  No offense against the Steve Strickers or the Lucas Golvers of golf.  They just don’t do it for me like these other guys.  Would you rather be watching a 20 year old kid who looks 13 with black curly hair hanging out of his cap who stands all of maybe 5′ 9″ who also has energy and enthusiasm?  Or would you rather watch Stricker, Glover, Weir, etc.?  I know the answer for me. Go young guys!!!!

Posted by Rod Snyder