Did you know that about 2 million baby boomers are due to turn 65 this year in the Chicago area?  With Census Bureau projections indicating that 20% of the U.S. population will be over 65 by 2030, many companies are looking at the long term impact those numbers will have on their business and products. 

One such company is Wilson Sporting Goods Co.  Wilson is investing in new products like lightweight irons, made with steel and graphite to help counter the effects of aging.  But the company walks a fine line between making products that will appeal to both the boomer generation and being the choice for up and coming younger players who will be the major market in about twenty years.