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The Tiger Brand

Just read an interesting article on ESPN.com. According to Forbes, Tiger’s scandal hasn’t hurt his brand. Tiger’s brand is worth an estimated $82 mil annually. That is more than the next five combined – David Beckham ($20 mil), Roger Federer ($16 mil), Dale Earnhardt Jr. ($14 mil – how is that possible with that kind of record?), Lebron James ($13 mil) and Kobe Bryant ($12 mil).

So, what have we learned? I don’t know. But there are probably a few things.

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